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To be a Club that members can be proud of, recommend and entertain - family, friends, and colleagues and enjoy the conviviality of like-minded souls.

It is a Club that offers - professionalism, flair, style, caring and courteous staff and furthermore, represents excellent value for money. It is to be a place where members can consider it their: ' Private Sanctuary in the Heart of Sydney'.

To be the most sought after Private members Club in Sydney which offers outstanding value for money, and a reputation of the highest regard.

• Focus on the Club's traditional values
• Retain existing membership
• Increase membership
• Improve members satisfaction levels of Club
• Re-invigorate motoring interest groups
• Encourage return business from our members, by providing - 'excellent service delivery'
• Trend towards members recommending membership to their friends and family as a result of their own satisfaction levels
• Increase the function business to levels previously held
• Increase referral business from existing client base
• Improve overall professionalism of the employees at the Club.
• Encourage staff to become more aware of their surroundings and be more intuitive to the needs and wants of our members.